Branding Books
Read the insightful branding books by our corporate branding consultants.
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Non-Fiction BusinessMARKETING CORPORATE IMAGE: THE COMPANY AS YOUR NUMBER ONE PRODUCT (1998)
$50.00 Add to cart -
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Non-Fiction BusinessTHE BEST OF BRANDING: BEST PRACTICES OF CORPORATE BRANDING (2004)
$50.00 Add to cart
New Fictional Series!
SMALL FORTUNES (2023)
Three fictional novellas in one book include Small Fortunes, Stones in a Glass House, and Fortune Teller. These autobiographical, based fictional tales offer lessons for entrepreneurs and pleasure readers alike. Available soon through Amazon!
ZEPHYR'S WAR! (2023 – TO BE RELEASED SOON!)
Decades before Russia invaded Ukraine, Moscow’s mafia targeted Kyiv’s foremost capitalist. A fictional thriller will be available soon from Amazon!
James R. Gregory - Bibliography
Dr. James Gregory’s newest book Powerhouse has become an international bestseller. See below for Dr. Gregory’s complete bibliography list.
Gregory, J., & Mulligan, K. (1979). The patent book: an illustrated guide and history for inventors, designers, and dreamers. A & W Publishers.
Gregory, J. R., Wiechmann, Jack G. (1991). Marketing corporate image: the company as your number one product. Lincolnwood, Ill., USA: NTC Business Books.
Gregory, J. R., Wiechmann, Jack G. (1997). Leveraging the corporate brand. Lincolnwood, Ill., USA: NTC Business Books.
Gregory, J. R. (1997). ROI: Calculating Advertising’s Impact on Stock Price. Corporate Reputation Review, Volume 1 (Numbers 1 and 2), 5.
Gregory, J. R. (1997). The impact of advertising on stock performance. Retrieved from New York, NY: Business Week.
Gregory, J. R., Wiechmann, J. G. (1997). Leveraging the corporate brand. Lincolnwood, Ill., USA: NTC Business Books.
Gregory, J. (1998). The impact of advertising on brand momentum. Retrieved from New York: Business Week.
