Branding Books
Read the insightful branding books by our corporate branding consultants.
Read Insightful Branding Books or Gregory's Latest Fiction
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Non-Fiction BusinessMARKETING CORPORATE IMAGE: THE COMPANY AS YOUR NUMBER ONE PRODUCT (1998)
$50.00 Add to cart -
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Non-Fiction BusinessTHE BEST OF BRANDING: BEST PRACTICES OF CORPORATE BRANDING (2004)
$50.00 Add to cart
New Fictional Series!
SMALL FORTUNES (2023)
Three fictional novellas in one book include Small Fortunes, Stones in a Glass House, and Fortune Teller. These autobiographical, based fictional tales offer lessons for entrepreneurs and pleasure readers alike. Available through Amazon! or, wherever books are sold.
ZEPHYR'S WAR! (2024)
Decades before Russia invaded Ukraine, Moscow’s mafia targeted Kyiv’s foremost capitalist. A fictional thriller available from Amazon! or, wherever books are sold.
KILLER APP (2025)
James R. Gregory - Bibliography
Dr. James Gregory’s newest business book Powerhouse has become an international bestseller. See below for Dr. Gregory’s complete bibliography list.
Gregory, J., & Mulligan, K. (1979). The patent book: an illustrated guide and history for inventors, designers, and dreamers. A & W Publishers.
Gregory, J. R., Wiechmann, Jack G. (1991). Marketing corporate image: the company as your number one product. Lincolnwood, Ill., USA: NTC Business Books.
Gregory, J. R., Wiechmann, Jack G. (1997). Leveraging the corporate brand. Lincolnwood, Ill., USA: NTC Business Books.
Gregory, J. R. (1997). ROI: Calculating Advertising’s Impact on Stock Price. Corporate Reputation Review, Volume 1 (Numbers 1 and 2), 5.
Gregory, J. R. (1997). The impact of advertising on stock performance. Retrieved from New York, NY: Business Week.
Gregory, J. R., Wiechmann, J. G. (1997). Leveraging the corporate brand. Lincolnwood, Ill., USA: NTC Business Books.
Gregory, J. (1998). The impact of advertising on brand momentum. Retrieved from New York: Business Week.
