LEVERAGING THE CORPORATE BRAND (1997)

Name: LEVERAGING THE CORPORATE BRAND (1997)
SKU: 583
Availability: InStock

$50.00

This book is the classic definition of corporate brands and how to measure and leverage brands for corporate growth. It crosses the chasm between the CEO and CMO to provide common ground and a platform for getting on the same page. Available in a limited quantity — shipping included (within the US).

Category: Non-Fiction Business