NYLAQ Advisors
Corporate Branding Consulting
Managing Intangible Assets for Value Creation
Managing Intangible Assets for Value Creation
All assets matter when it comes to creating corporate value. The problem is that most corporations only measure and manage tangible assets leaving their intangible assets underutilized or under-invested.
NYLAQ Advisors consult with CEOs, the board of directors, and the senior management team to evaluate and report on the performance of their company’s intangible assets compared to industry peers. Our goal is to accelerate our client’s financial performance, including revenue growth and the cashflow multiple (stock price premium), by leveraging its greatest intangible asset, the corporate brand.
NYLAQ Advisors
NYLAQ Advisors is a team of leading experts on corporate brand management. NYLAQ has developed breakthrough strategies to measure, value, and manage intangible assets to improve a corporation’s financial performance.
By utilizing proprietary methods, Dr. Gregory, Dr. Puckey, and the NYLAQ Advisors consult with CEOs and senior management teams to evaluate intangible assets’ performance compared to industry peers. The goal is to accelerate financial performance, including creating a stock price premium and increasing revenue growth by leveraging the corporate brand.
NYLAQ Advisors has pioneered significant breakthroughs in quantitative research that identify how intangible assets will be utilized to evaluate current and enhance future financial corporate performance.
With decades of experience, Dr. Gregory and Dr. Puckey are a trusted voice of reason and an excellent sounding board for the CEO of any major corporation interested in maximizing all the company’s assets.
Testimonials
Leadership
Dr. James Gregory
Dr. James Gregory is the founder of NYLAQ Advisors. He is the chairman emeritus of Tenet Partners, global brand innovation and marketing firm based in New York, NY. Dr. Gregory also serves in the post of senior fellow at The Conference Board, in New York.
